Business Model
The current CoCo Key Water Resort Model is…
- Properties that are in close proximity to a large population base
- Additional land available to add the water resort amenity
- Full service facilities with significant banquet/convention space
- Facilities will have a good base business that can be improved upon with the addition of the water resort amenity
- The addition of a water resort helps increase ADR, occupancy and group revenue to increase overall value
- Brand the water resort CoCo Key and build according to current standards.
